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Legal

Privacy Statement

This page explains what personal data we process, why we process it, which parties may receive it, and how you can exercise your rights under the GDPR.

Last updated: January 3, 2026

In short

  • We only collect personal data when you share it with us (for example via forms or email).
  • We do not sell personal data.
  • Analytics and marketing cookies are only used after consent, if enabled.

Contents

Contact details Personal data we process Legal bases Retention periods Sharing with third parties Cookies and similar technologies Your GDPR rights Security and incidents

Contact details

If you have questions about this privacy statement or want to exercise your rights, contact us:

Organization: Food For Analytics B.V.
Address: Ericssonstraat 2, 5121 ML, Rijen, The Netherlands
Chamber of Commerce: 73586218

Personal data we process

We process personal data when you contact us, request information, schedule a meeting, or use our website.

  • Name (first and last name)
  • Email address
  • Any information you include in a message or form submission
  • Technical data needed to run and secure the website (for example IP address in server logs)

Special categories of data

We do not intentionally process special categories of personal data (such as health data). Please avoid sharing such information with us.

Legal bases for processing

Under the GDPR, we process personal data only when we have a valid legal basis.

Consent

When you accept optional cookies (analytics or marketing) or explicitly subscribe to communications.

Legitimate interest

To respond to your request and to keep the website secure and reliable.

Contractual necessity

To perform an agreement with you or take steps requested by you before entering into an agreement.

Automated decision-making

We do not make decisions that have legal or similarly significant effects on individuals based solely on automated processing.

Retention periods

We keep personal data only as long as necessary for the purpose it was collected for, unless we must retain it longer by law.

Contact details (name, email) from inbound inquiries
Up to 2 years

To follow up on requests and maintain commercial correspondence history.

Customer contract-related data
For the duration of the contract and a reasonable period thereafter

To deliver services, handle support, and meet legal obligations.

Server logs and security logs
Typically up to 12 months

Security monitoring and incident investigation.

Sharing with third parties

We do not sell personal data. We share data only when necessary for delivering services, operating the website, or complying with legal obligations.

  • We share data only when needed to deliver our services, to operate this website, or to comply with legal obligations.
  • When we use processors (such as scheduling or email service providers), they may process data on our behalf under appropriate contractual safeguards.

Website technologies and third-party services

Some features rely on third-party services. When these load, your device connects to their systems and they may process IP address and technical request data.

Google Fonts
Purpose: Load website fonts
Data: IP address and technical request data may be processed by Google when fonts are loaded
Functional
Calendly
Purpose: Scheduling meetings
Data: IP address and scheduling details you submit
Functional
Mailchimp
Purpose: Ebook delivery and email communication (if you submit a form)
Data: Name and email address, plus form metadata
Functional
CDN providers (for JavaScript/CSS libraries)
Purpose: Deliver website assets reliably
Data: IP address and technical request data
Functional

Cookies and similar technologies

Cookies are small files stored on your device. We use cookies and similar technologies to ensure the website works and, when enabled, to measure and improve performance.

Essential

  • Required for core site functionality and security.

Functional

  • Support features like scheduling and embedded components.
  • Third-party services can receive your IP address when these features load.

Analytics

  • Used to understand website usage and improve content.
  • Only used after consent, if enabled.

Marketing

  • Used to measure and improve advertising effectiveness.
  • Only used after consent, if enabled.

Managing cookie preferences

You can manage preferences through the cookie banner (if enabled) or via your browser settings. If you disable cookies, some features may not work as intended.

Your GDPR rights

You can exercise the following rights, depending on the situation:

  • Access: request a copy of your personal data.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure: request deletion where applicable.
  • Restriction: request restricted processing in certain cases.
  • Objection: object to processing based on legitimate interest.
  • Data portability: receive your data in a structured, commonly used format.
  • Withdraw consent: withdraw consent at any time where processing is based on consent.

Complaints

You can also file a complaint with the supervisory authority: Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Security and incidents

Security

We apply appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, and disclosure. If you suspect misuse or a security issue, contact us via the email address above.

Data breach notification

If a personal data breach creates a risk to your rights and freedoms, we will notify the relevant supervisory authority and affected individuals when required under the GDPR.